How to spring clean your blog and social media sites

It’s officially spring time in Wisconsin – that time of year where it’s starting to (finally) get warm out, plants are starting to come back and you can open the windows and fresh air in the house. I love this time of year! I’m looking forward to giving my home a good spring cleaning in the coming weeks.

Now is also a great time to spring clean your blog and social media sites! I just did this last night and it felt great! Keep reading and I’ll explain how.

Brand

Now is a great time to evaluate your blog as a brand and see what could be approved on.

  • If your blog has a mission statement, now is the time to dust it off and make sure it reflects you and the direction you want to see your blog go.
  • Refresh your colors. If you don’t have a color scheme, create one. Here’s a great post from White Corner Creative on how to build a color scheme if you’re not a designer.
  • Update your blog header with new images/colors. I did this recently and feel like the little “tweak” was a big improvement.

Here’s my old header:

Here’s my new header with some of the photos updated:

  • Review all your imagery and make sure it is cohesive (all the same size, fits your brand image).
  • Update old posts with your branded Pinterest images. I’ve got a free Pinterest graphic template with instruction here if you need it!
  • Update your profile picture with a current, flattering pic. Check out this How to “Selfie” from Hello, Small Talk Social.

Blog

Next, let’s look through your pages and images.

  • Update your “About Me” page. Things have probably changed in your life since you last updated it. Maybe you got married, moved into a new house, had a baby, or your existing kids got older (funny how that happens!).
  • Fix broken links. Broken links happen when a link on your blog is pointing to a page that no longer exists. Find them by using Broken Link Checker if you’re on WordPress.
  • Check your social media icons on all your pages and make sure they are linking to the correct accounts.
  • Test your sign up forms and make sure they’re working correctly.
  • Remove unnecessary items from your sidebar. Your sidebar is valuable space that should only be filled with useful information. At the most, it should have your “about me”, social media links, your top most popular posts, a search box, and a few ads if you have them. Coffee With Summer has a great post on How to Craft the Best Sidebar.
  • Make sure your links in your navigation bar are pointing only to your most valuable content. The navigation bar is prime real estate and should be clean and easy to navigate.
  • Clean up your plugins. If you’re like me, you’ve probably downloaded plugins you are no longer using – delete them.
  • Add an ALT text on all images – this makes them SEO friendly. Not sure what this is? Here’s link to an article with a good description of what ALT text is and how to use it.
  • Clean up your categories and tags. Use the plugin Term Management to merge similar categories like “recipe” and “recipes”.
  • Delete spam comments.
  • Update old posts. Beautiful Dawn Designs has a great tutorial on updating old blog posts.

Social Media

  • Update your profile picture.
  • Update your bio to include niche-specific catchy words and a call-to-action.
  • Make sure your imagery reflects your brand. Consider using stock photography for a cohesive look if you struggle in this department. Check out this list from Amy Howard Social for a huge list of feminine stock photography.
  • Interact with your followers, reply to comments, visit their pages and like them back.
  • Reply to comments on your blog as time allows. It’s important to gain engaged followers.

I hope that this list inspires you to spring clean your brand, blog and social media networks. It’s a great feeling to have this accomplished and behind you as we welcome spring into our lives. I’m sure there are a lot more things we could do to spring clean our blogs/businesses. Drop me a comment and let me know what’s on your list!



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33 Comments

  • Meg

    This is a great list. I’m excited to start working my way through it. Also, I love the links to other resources you’ve included. SO helpful!

    • Jen

      Thank you – I tried to make it very user-friendly. There’s a lot of great resources there I’ve used myself with great results.

  • Charissa | thenotsobusymom

    This is inspiring! Thanks! I guess I have some spring cleaning to do. 🙂

    • Jen

      I’m still working my way through some of the tasks … it seems never-ending at times! Good luck!

  • roxy Rodriguez-Becker

    these are great tips! i need to look into the broken link checker!

    • Jen

      Thanks! The broken link checker is so helpful … found a bunch of stuff in old blog posts that weren’t working for me anymore.

  • Adriana

    oh god this is so helpful. I’m still trying to wrap my head around blogging and information like this really helps clear out all the excess. Thank you.

    • Jen

      Thank you – glad it helped! Good luck!

  • Rachel at itsahero.com

    This is perfect and I absolutely NEED to do this!!

    • Jen

      Thank you. It feels so great to have it done … well worth the couple hours it may take you!

  • Patricia

    This is so smart and something I need to do!!!

    • Jen

      Thank you – big results from just a little bit of time investment! Good luck!

  • Jessica Peresta

    I seriously love this idea! I have never thought about doing this.

    • Jen

      Thank you! I love doing this every season … something always changes (the kids always keep getting older, I upgrade equipment on my FAQ page, my hair is growing out so I look different).

  • Corey | The Nostalgia Diaries

    Awesome suggestion! I definitely need to do a clean up!

    • Jen

      Thank you – good luck!

  • Amber Battishill

    Such a fabulous list! I’ve been putting so many of these on my to do list and found a few more to add. Thanks for sharing!

    • Jen

      Thank you! Glad you found a few more to add. I tried to make it not so overwhelming that one wouldn’t know where to start. Little by little, it’ll get done!

  • Sara Brunsvold

    What a great idea! I’m MUCH more likely to do this kind of spring cleaning.

    • Jen

      Thanks! Me too (though I did dive into some serious cleaning/purging this morning) … there’s always something electronically that can get cleaned up whether it’s your blog or your photos or just files/downloads!

  • Jessica

    Can I just say that your site header is amazing. I love it. Thanks for this list. I’m a newbie blogger and have lots to learn.

  • Vicki @ Babies to Bookworms

    I love this! I have been wanting to do some spring cleaning, and this list is a great start!

    • Jen

      Thank you! It does feel great to clean everything up!

  • April Kitchens

    I did some of this, updated my profile pics with official headshots, took down old IG pics. I need to work on my blog though.

    • Jen

      Sounds like you’re off to a great start! Hope this list helps you with your blog too!

  • Amanda Maxwell

    So much valuable and useful information in this post!! Subscribed to make sure I never miss anything!!

    • Jen

      Thank you! Love getting new subscribers! Hope you found a lot of useful info in the post.

  • Gina

    These are great tips! I’m in the process of redoing my header and cleaning up my site in general. It’s a lot of work, but I think it will pay off!

    • Jen

      It is a lot of work, but it’s totally worth it! It feels really good to clean things up and update things to show off the best “you” out there!

  • Danielle

    This is a great list!!! So much I need to to do!! I’ve been trying to update my about me section, but keep on forgetting!

    • Jen

      Thank you! My about me section has often been neglected too – it feels good to give it a facelift!

  • Carrie Ford-Coates

    Agreed! Great tips. I started doing a clean up quarterly and it has made a huge difference.

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