It’s officially spring time in Wisconsin – that time of year where it’s starting to (finally) get warm out, plants are starting to come back and you can open the windows and fresh air in the house. I love this time of year! I’m looking forward to giving my home a good spring cleaning in the coming weeks.
Now is also a great time to spring clean your blog and social media sites! I just did this last night and it felt great! Keep reading and I’ll explain how.
Now is a great time to evaluate your blog as a brand and see what could be approved on.
- If your blog has a mission statement, now is the time to dust it off and make sure it reflects you and the direction you want to see your blog go.
- Refresh your colors. If you don’t have a color scheme, create one. Here’s a great post from White Corner Creative on how to build a color scheme if you’re not a designer.
- Update your blog header with new images/colors. I did this recently and feel like the little “tweak” was a big improvement.
Here’s my old header:
Here’s my new header with some of the photos updated:
- Review all your imagery and make sure it is cohesive (all the same size, fits your brand image).
- Update old posts with your branded Pinterest images. I’ve got a free Pinterest graphic template with instruction here if you need it!
- Update your profile picture with a current, flattering pic. Check out this How to “Selfie” from Hello, Small Talk Social.
Next, let’s look through your pages and images.
- Update your “About Me” page. Things have probably changed in your life since you last updated it. Maybe you got married, moved into a new house, had a baby, or your existing kids got older (funny how that happens!).
- Fix broken links. Broken links happen when a link on your blog is pointing to a page that no longer exists. Find them by using Broken Link Checker if you’re on WordPress.
- Check your social media icons on all your pages and make sure they are linking to the correct accounts.
- Test your sign up forms and make sure they’re working correctly.
- Remove unnecessary items from your sidebar. Your sidebar is valuable space that should only be filled with useful information. At the most, it should have your “about me”, social media links, your top most popular posts, a search box, and a few ads if you have them. Coffee With Summer has a great post on How to Craft the Best Sidebar.
- Make sure your links in your navigation bar are pointing only to your most valuable content. The navigation bar is prime real estate and should be clean and easy to navigate.
- Clean up your plugins. If you’re like me, you’ve probably downloaded plugins you are no longer using – delete them.
- Add an ALT text on all images – this makes them SEO friendly. Not sure what this is? Here’s link to an article with a good description of what ALT text is and how to use it.
- Clean up your categories and tags. Use the plugin Term Management to merge similar categories like “recipe” and “recipes”.
- Delete spam comments.
- Update old posts. Beautiful Dawn Designs has a great tutorial on updating old blog posts.
- Update your profile picture.
- Update your bio to include niche-specific catchy words and a call-to-action.
- Make sure your imagery reflects your brand. Consider using stock photography for a cohesive look if you struggle in this department. Check out this list from Amy Howard Social for a huge list of feminine stock photography.
- Interact with your followers, reply to comments, visit their pages and like them back.
- Reply to comments on your blog as time allows. It’s important to gain engaged followers.
I hope that this list inspires you to spring clean your brand, blog and social media networks. It’s a great feeling to have this accomplished and behind you as we welcome spring into our lives. I’m sure there are a lot more things we could do to spring clean our blogs/businesses. Drop me a comment and let me know what’s on your list!